Problem Solved: How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Communication and How to Solve Them - Hardcover

Johnson, Michael

 
9780714864730: Problem Solved: How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Communication and How to Solve Them
Hardcover
ISBN 10: 0714864730 ISBN 13: 9780714864730
Verlag: Phaidon Press, 2012

Inhaltsangabe

A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.

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Über die Autorin bzw. den Autor

Michael Johnson is the award-winning creative director and founder of johnson banks, a London-based design consultancy recognised as one of the most innovative design companies in the world and whose clients include Virgin Atlantic, the British Government, the V&A, the Design council and Proctor & Gamble. He writes and lectures worldwide on design theory and practice.

Von der hinteren Coverseite

A manual for design students and professionals offering solutions to design problems.

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Verlag
Phaidon Press
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0714864730
ISBN 13 
9780714864730
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
320
Kontakt zum Hersteller
Phaidon Verlag GmbH
gpsr@phaidon.com

Zähringer Straße 24
Berlin
10707
Deutschland