Internet Marketing: How to Get a Website that Works for Your Business - Softcover

Packer, Nigel T.

 
9780716030201: Internet Marketing: How to Get a Website that Works for Your Business
Softcover
ISBN 10: 0716030209 ISBN 13: 9780716030201
Verlag: Elliot Right Way Books, 2008

Inhaltsangabe

Seventy per cent of UK businesses have a website. But 90 per cent of those websites don't fulfil the expectations of their business owners and don't provide the services their customers are seeking.

Nigel T. Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must:

Define the type of website the particular business needs.

Understand what customers want from the website.

Analyse problems and defects in their existing website.

Select the correct keywords to target profitable customers.

Enable search engines to find the website quickly and rank it highly.

Make sure the website is easy to use and accessible to all.

Research competitors' websites.

Find the right web developers and communicate effectively with them.

Test the website thoroughly before it goes live.

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Über die Autorin bzw. den Autor

After working in a marketing role for 20 years for the public sector, manufacturing and charitable organisations, Nigel set up his own Internet marketing consultancy, Business for Business. Over the past six years he has helped hundreds of small and micro businesses in both the UK and Europe to develop their Internet business strategy and growth programmes.

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Verlag
Elliot Right Way Books
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0716030209
ISBN 13 
9780716030201
Einband
Tapa blanda
Auflage
1
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar