Marketing: An Introduction for Students in Ireland - Softcover

Rogan, Donal

 
9780717142019: Marketing: An Introduction for Students in Ireland
Softcover
ISBN 10: 0717142019 ISBN 13: 9780717142019
Verlag: Gill Education, 2007

Inhaltsangabe

The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice.

  •  New to this edition:
    • Completely updated perspectives on marketing theory and practice
    • Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline
    • New and updated case studies, including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan’s Porridge and Dubarry Footwear
    • Analysis of the changes that have taken place in the Irish marketing environment
    • Emphasis on the challenges that will face Irish marketers in coming years.

  •  A customer-centric approach to marketing is presented as the basis for making key decisions.

SUITABLE FOR
- First- and second-year business students at third level
- Students taking a marketing module as part of any other course.

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Über die Autorin bzw. den Autor

Donal Rogan, BComm, HDMP, MBS is a senior lecturer in Marketing at the Institute of Technology Tallaght, Dublin.

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Verlag
Gill Education
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0717142019
ISBN 13 
9780717142019
Einband
Tapa blanda
Anzahl der Seiten
504
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780717149810: Marketing An Introduction for Students in Ireland

Vorgestellte Ausgabe

ISBN 10:  0717149811 ISBN 13:  9780717149810
Verlag: Gill Education, 2011
Softcover