Media Semiotics: An Introduction - Softcover

Softcover

ISBN 10: 0719045010 ISBN 13: 9780719045011

Verlag: Manchester University Press, 1997

Inhaltsangabe

This study begins by explaining the concept of the sign and the ideological role of signs and media texts in contemporary culture. Advertisements, glossy magazines, daily newspapers, various TV programmes and recent cinema films are all scrutinised, with each chapter containing a close analysis of particular examples. Key strands in critical theory, which are allied to semiotics, such as ideology, psychoanalytic theory and feminist criticism, are also explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by post-structuralist theory, audience studies and postmodernism, and considers the new media including the interactive computer game, Internet and the World Wide Web.

Details zur Ausgabe

• Verlag: Manchester University Press
• Erscheinungsdatum: 1997
• Sprache: Englisch
• ISBN 10: 0719045010
• ISBN 13: 9780719045011
• Einband: Taschenbuch
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar