Entrepreneurship & Innovation: A Manager's Perspective (The Entrepreneurship Series) - Softcover

Mazzarol, Tim

 
9780734610355: Entrepreneurship & Innovation: A Manager's Perspective (The Entrepreneurship Series)
Softcover
ISBN 10: 0734610351 ISBN 13: 9780734610355
Verlag: Tilde University Press, 2011

Inhaltsangabe

The aim of this text is to provide an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It will provide students with a foundation of ideas and understandings that are designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognize their own abilities in this regard. Key features include: * Brings together entrepreneurship and innovation using a unique approach. * Looks at the process of entrepreneurship from both a small and large organizational perspective. * Examines the theory and practice of innovation. * Attention given to innovation diffusion theory and the challenges of commercialization with disruptive technologies.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Tilde University Press
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0734610351
ISBN 13 
9780734610355
Einband
Taschenbuch
Anzahl der Seiten
269
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780734611055: Entrepreneurship and Innovation: Readings and Cases

Vorgestellte Ausgabe

ISBN 10:  0734611056 ISBN 13:  9780734611055
Verlag: TILDE UNIV PR, 2011
Softcover