Beyond Borders. Web Globalization Strategies - Softcover

Yunker, John

Softcover

ISBN 10: 0735712085 ISBN 13: 9780735712089

Verlag: New Riders, 2002

Inhaltsangabe

Web globalization isn't just about expanding into new markets ; it's about surviving in changing markets - and it isn't easy. Beyond Borders : Web Globalization Strategies helps you hit the ground running. It offers great tips and hands-on strategies for setting up your site to "go global" and helps you avoid common mistakes that even Fortune 500 companies have made along the way. In the end, you will have guidelines and suggestions for bridging the borders between languages, cultures, countries, and - ultimately - people. After reading this book, you'll know how to : - Translate a web site into Russian, Japanese, Chinese, Arabic, and the major European languages ; - Hire translators or translation agencies ; - Understand the cultural and technical challenges of expanding your site globally ; - Register international domain names ; - Market your web site globally ; - Write and design for an international audience.

Über diesen Titel

Über die Autorin bzw. den Autor

John Yunker is the founder of Byte Level Research, a web content strategy firm. He has extensive web development and web globalization experience in a number of languages. In addition to Byte Level, he currently manages marketing and editorial web content for Pyramid Research, a business unit of the Economist Intelligence Unit. He has helped such clients as H&R Block, Victoria's Secret, and Edify develop multilingual web sites. Additionally, he has advised a wide range of companies on overall web content strategy, including SAP, Wal-Mart, and Giorgio Armani. He is a regular contributor to several industry magazines.

Details zur Ausgabe

• Verlag: New Riders
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0735712085
• ISBN 13: 9780735712089
• Einband: Tapa blanda
• Anzahl der Seiten: 511
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar