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Sport Public Relations: Managing Organizational Communication - Hardcover

Stoldt, G. Clayton; Dittmore, Stephen W.; Branvold, Scott E.; Stoldt, Clayton

 
9780736053402: Sport Public Relations: Managing Organizational Communication
Hardcover
ISBN 10: 0736053409 ISBN 13: 9780736053402
Verlag: Human Kinetics Publishers, 2006

Inhaltsangabe

Useful as a textbook for students studying sport communications and public relations, this text also serves as a reference for sport public relations, media relations, and communications personnel. It outlines the basics of public relations, including the differences between public relations and marketing, and focuses on the importance of public relations in sport, including issues related to reputation management, campaign planning and media relations. It discusses the legal and ethical issues sport PR professionals may encounter, and also presents actual examples in which sport communication work was used for specific purposes to demonstrate how the field of sport PR has developed and its importance to effective sport management.

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Verlag
Human Kinetics Publishers
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0736053409
ISBN 13 
9780736053402
Einband
Gebundene Ausgabe
Anzahl der Seiten
365
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar