Invisible Advantage: How Intangibles are Driving Business Performance - Softcover

Low, Jonathan; Kalafut, Pam Cohen

Softcover

ISBN 10: 0738208132 ISBN 13: 9780738208138

Verlag: Perseus Books, 2003

Über diesen Titel

Críticas:

From leadership to communication, technology to human resources, the authors identify twelve "measures that matter" and convincingly demonstrate the bottom-line implications of investing in (or ignoring) each of them. Achieving, and then sustaining, a competitive edge will depend on how well you and your company balance all twelve factors. Highlighting the most innovative strategies of organizations around the world, the authors present strategies for succeeding in the age of intangibles, and propose an ambitious agenda for reforming the ways in which corporate performance is recorded and evaluated. Challenging and provocative, Invisible Advantage is a decoder ring to the intangibles economy.

Reseña del editor:

This text looks at how intangible assets are revolutionizing business practice, management, and strategy. According to Jonathan Low and Pam Cohen Kalafut, fully one-third of any company's value is derived from elements that can't be seen, such as brand equity, strategy execution, reputation, and innovative culture. Ideas and relationships: these are the new currency of the economy - and their influence on decision-making can now be quantified.

Über diese Auflage

• Verlag: Perseus Books
• Erscheinungsdatum: 2003
• ISBN 10: 0738208132
• ISBN 13: 9780738208138
• Einband: Tapa blanda
• Anzahl der Seiten: 272