Market New Products Successfully: Technology for Launching Successful New Products - Softcover

Clancy, Kevin J.; Krieg, Peter C.; Wolf, Marianne McGarry

9780739104255: Market New Products Successfully: Technology for Launching Successful New Products

Softcover

ISBN 10: 073910425X ISBN 13: 9780739104255

Verlag: Lexington Books, 2002

Alle Exemplare dieser ISBN-Ausgabe

2 Gebraucht

Von EUR 71,39

12 Neu

Von EUR 68,85

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

�ber die Autorin bzw. den Autor

Kevin J. Clancy is Chairman and CEO of Copernicus Marketing Consulting. Peter C. Krieg is President and COO of Copernicus Marketing Consulting. Marianne McGarry Wolf is Professor of Agribusiness at California Polytechnic State University, San Luis Obispo.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag: Lexington Books
Erscheinungsdatum: 2002
Sprache: Englisch
ISBN 10: 073910425X
ISBN 13: 9780739104255
Einband: Taschenbuch
Anzahl der Seiten: 322
Kontakt zum Hersteller: Nicht verf�gbar
Verantwortliche Person: gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780029055052: Simulated Test Marketing: Technology for Launching Successful New Products

Vorgestellte Ausgabe

ISBN 10: 0029055059 ISBN 13: 9780029055052
Verlag: Simon and Schuster, 1994
Hardcover

Suchergebnisse f�r Market New Products Successfully: Technology for Launching...

Beispielbild f�r diese ISBN

Market New Products Successfully : Using Simulated Test Market Technology

Clancy, Kevin J.; Krieg, Peter C.; Wolf, Marianne Mcgarry

Verlag: Lexington Books, 2002

ISBN 10: 073910425X ISBN 13: 9780739104255

Neu Softcover

Anbieter: GreatBookPrices, Columbia, MD, USA

Verk�uferbewertung 5 von 5 Sternen

Zustand: New. Bestandsnummer des Verk�ufers 14382040-n

Verk�ufer kontaktieren

Neu kaufen

EUR 68,85

EUR 2,29 Versand
Versand innerhalb von USA

Anzahl: Mehr als 20 verf�gbar

In den Warenkorb

Beispielbild f�r diese ISBN

Simulated Test Marketing

Kevin J. Clancy

Verlag: Bloomsbury Publishing (UK), 2002

ISBN 10: 073910425X ISBN 13: 9780739104255

Neu PAP

Print-on-Demand

Anbieter: PBShop.store US, Wood Dale, IL, USA

Verk�uferbewertung 5 von 5 Sternen

PAP. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bestandsnummer des Verk�ufers L0-9780739104255

Verk�ufer kontaktieren

Neu kaufen

EUR 71,22

Versand gratis
Versand innerhalb von USA

Anzahl: Mehr als 20 verf�gbar

In den Warenkorb

Beispielbild f�r diese ISBN

Simulated Test Marketing

Kevin J. Clancy

Verlag: Bloomsbury Publishing (UK), 2002

ISBN 10: 073910425X ISBN 13: 9780739104255

Neu PAP

Print-on-Demand

Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes K�nigreich

Verk�uferbewertung 5 von 5 Sternen

PAP. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bestandsnummer des Verk�ufers L0-9780739104255

Verk�ufer kontaktieren

Neu kaufen

EUR 67,59

EUR 5,82 Versand
Versand von Vereinigtes K�nigreich nach USA

Anzahl: Mehr als 20 verf�gbar

In den Warenkorb

Foto des Verk�ufers

Simulated Test Marketing

Marianne McGarry Wolf, Kevin J. Clancy, Peter C. Krieg

Verlag: Bloomsbury Publishing Plc, US, 2002

ISBN 10: 073910425X ISBN 13: 9780739104255

Neu Paperback

Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes K�nigreich

Verk�uferbewertung 5 von 5 Sternen

Paperback. Zustand: New. Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process. Bestandsnummer des Verk�ufers LU-9780739104255

Verk�ufer kontaktieren

Neu kaufen

EUR 73,41

Versand gratis
Versand von Vereinigtes K�nigreich nach USA

Anzahl: Mehr als 20 verf�gbar

In den Warenkorb

Beispielbild f�r diese ISBN

Market New Products Successfully : Using Simulated Test Market Technology

Clancy, Kevin J.; Krieg, Peter C.; Wolf, Marianne Mcgarry

Verlag: Lexington Books, 2002

ISBN 10: 073910425X ISBN 13: 9780739104255

Gebraucht Softcover

Anbieter: GreatBookPrices, Columbia, MD, USA

Verk�uferbewertung 5 von 5 Sternen

Zustand: As New. Unread book in perfect condition. Bestandsnummer des Verk�ufers 14382040

Verk�ufer kontaktieren

Gebraucht kaufen

EUR 71,39

EUR 2,29 Versand
Versand innerhalb von USA

Anzahl: Mehr als 20 verf�gbar

In den Warenkorb

Beispielbild f�r diese ISBN

Simulated Test Marketing (Paperback)

Kevin J. Clancy

Verlag: Bloomsbury Publishing Plc, Lanham, MD, 2002

ISBN 10: 073910425X ISBN 13: 9780739104255

Neu Paperback

Print-on-Demand

Anbieter: Grand Eagle Retail, Bensenville, IL, USA

Verk�uferbewertung 5 von 5 Sternen

Paperback. Zustand: new. Paperback. Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process. Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differ. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verk�ufers 9780739104255

Verk�ufer kontaktieren