How to Sell Better Than Amazon: eCommerce Inbound Marketing - Softcover

Mallikarjunan, Sam; Ewing, Mike

Softcover

ISBN 10: 0741481480 ISBN 13: 9780741481481

Verlag: Infinity Publishing (PA), 2012

Inhaltsangabe

eCommerce companies face a growing challenge in the face of the growing success of price-aggregation sites like Google Shopping and massive inventory firms like Amazon.com. How can eCommerce companies attract traffic to their own websites and convert profitable, long term customers to build a valuable business enterprise? "How To Sell Better Than Amazon" explores the eCommerce applications of "Inbound Marketing", a methodology of marketing that focuses on using content and engagement to create marketing that people love - and therefore want to receive. This book focuses on how to avoid a price war by focusing on the research phases of the consumer buying cycle, and how to model an eCommerce business to focus on increasing the life time value of customers through persona targeted marketing campaigns.

Details zur Ausgabe

• Verlag: Infinity Publishing (PA)
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 0741481480
• ISBN 13: 9780741481481
• Einband: Taschenbuch
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar