Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.
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William L. Benoit is professor of communication at the University of Missouri. John P. McHale is an assistant professor at Illinois State University. Glenn J. Hansen is a doctoral candidate in the Department of Communication at the University of Missouri. P. M. Pier teaches at Wartberg College. John P. McGuire teaches at Oklahoma State University.
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Paperback. Zustand: new. Paperback. Campaign 2000 applies the functional theory of political campaign discourseanalyzing how messages acclaim, attack, or defendto several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse. This work applies the functional theory of political campaign discourse - analyzing how messages acclaim, attack, or defend - to several different forms of campaign communication in the 2000 US presidential primary and general election. These forms include TV talk show appearances. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9780742529144
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Zustand: New. This work applies the functional theory of political campaign discourse - analyzing how messages acclaim, attack, or defend - to several different forms of campaign communication in the 2000 US presidential primary and general election. These forms include TV talk show appearances. Series: Communication, Media and Politics. Num Pages: 300 pages, references, bibliography, index. BIC Classification: 1KBB; 3JM; GTC; JPHF. Category: (G) General (US: Trade). Dimension: 227 x 153 x 22. Weight in Grams: 449. . 2003. paperback. . . . . Bestandsnummer des Verkäufers V9780742529144
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Zustand: New. This work applies the functional theory of political campaign discourse - analyzing how messages acclaim, attack, or defend - to several different forms of campaign communication in the 2000 US presidential primary and general election. These forms include TV talk show appearances. Series: Communication, Media and Politics. Num Pages: 300 pages, references, bibliography, index. BIC Classification: 1KBB; 3JM; GTC; JPHF. Category: (G) General (US: Trade). Dimension: 227 x 153 x 22. Weight in Grams: 449. . 2003. paperback. . . . . Books ship from the US and Ireland. Bestandsnummer des Verkäufers V9780742529144
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