Integrated Marketing Communication: Creative Strategy from Idea to Implementation - Softcover

Blakeman, Robyn

 
9780742529649: Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Softcover
ISBN 10: 0742529649 ISBN 13: 9780742529649
Verlag: Rowman & Littlefield Publishers, Inc., 2007

Inhaltsangabe

Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested approach that lays out creative processes and strategies for effective IMC. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. She also looks at visual and verbal tactics and business theory and practices in relation to the creative message. IMC trends require students to become well-rounded professionals, understanding not only advertising but also marketing, public relations, sales promotion, and direct marketing.

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Über die Autorin bzw. den Autor

Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee and the author ofThe Bare Bones of Advertising Print Design.

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Verlag
Rowman & Littlefield Publishers, Inc.
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0742529649
ISBN 13 
9780742529649
Einband
Taschenbuch
Anzahl der Seiten
276
Kontakt zum Hersteller
Rowman & Littlefield
https://rowman.com/

4501 Forbes Blvd, Suite 200
Lanham
MD
20706
USA
Verantwortliche Person
Nicht verfügbar

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9780742529632: Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Vorgestellte Ausgabe

ISBN 10:  0742529630 ISBN 13:  9780742529632
Verlag: Rowman & Littlefield Publishers, 1955
Hardcover