Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) - Softcover

Trent, Judith S.; Friedenberg, Robert V.

Softcover

ISBN 10: 0742529681 ISBN 13: 9780742529687

Verlag: Rowman & Littlefield, 2004

Inhaltsangabe

Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle.

Über diesen Titel

Über die Autorin bzw. den Autor

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor of communication at Miami University of Ohio.

Details zur Ausgabe

• Verlag: Rowman & Littlefield
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 0742529681
• ISBN 13: 9780742529687
• Einband: Taschenbuch
• Auflage: 5
• Anzahl der Seiten: 400
• Kontakt zum Hersteller: Rowman & Littlefield; https://rowman.com/; ; 4501 Forbes Blvd, Suite 200; Lanham; MD; 20706; USA
• Verantwortliche Person: Nicht verfügbar