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Shop 'til You Drop: Consumer Behavior and American Culture - Hardcover

Berger, Arthur Asa

 
9780742536906: Shop 'til You Drop: Consumer Behavior and American Culture
Hardcover
ISBN 10: 0742536904 ISBN 13: 9780742536906
Verlag: Rowman & Littlefield, 2004

Inhaltsangabe

Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining,Shop 'til You Drop is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.

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Über die Autorin bzw. den Autor

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

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Verlag
Rowman & Littlefield
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0742536904
ISBN 13 
9780742536906
Einband
Gebundene Ausgabe
Anzahl der Seiten
152
Kontakt zum Hersteller
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Verantwortliche Person
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