The New Market Leaders: Who's Winning and How in the Battle for Customers - Softcover

Wiersema, Fred

Softcover

ISBN 10: 0743204662 ISBN 13: 9780743204668

Verlag: Free Press, 2002

Über diesen Titel

Críticas

Donald P. Jacobs Dean, Kellogg Graduate School of Management, Northwestern University Fred Wiersema presents a thorough and incisive analysis of how companies must rework themselves to compete in today's technology-laced business environment. Rick Ellenberger President and CEO, Broadwing Inc. "The New Market Leaders" is a compelling examination of the buying patterns and decision drivers of today's increasingly sophisticated and skeptical customers. It is essential reading for any CEO looking to achieve a customer-centric profile for their company. Rosabeth Moss Kanter author of "Evolve!: Succeeding in the Digital Culture of Tomorrow" Fred Wiersema combines eternal truths about great customer relationships with useful new insights about dealing with today's realities -- from time-sensitive customers to unexpected competitors that change market dynamics. Turn to this lively book for advice about how to create a bold, larger-than-life market presence and help customers overcome their reluctance to change. Alan Siegel Chairman & CEO, Siegelgale Fred Wiersema presents an elegant case for what it takes to be a market leader in this fiercely competitive and volatile new economy. I plan to send copies to my staff and clients. D. D. "Del" Hock Former Chairman/CEO, Public Service Company of Colorado Wiersema's extraordinary insights into how market leaders develop their business strategies to win the increasingly competitive battle for customers is a real eye-opener. The book represents an important contribution to business literature...and offers a host of ideas for future market leaders. James J. O'Connor Retired Chairman & CEO, Unicom Corp. Organizations in today's fast-paced, rapidly changing world need new ways to think about strategy, customers, technology, and growth. Wiersema hits all the bases. Philip Kotler author of "Kotler on Marketing" Wiersema brilliantly demonstrates that the new market leaders turn customer scarcity into customer abundance through superior customer value creation and passion. This is one of the best marketing books in recent years. Samuel K. Skinner Chairman, President & CEO, US Freightways Corp. "The New Market Leaders" gives business leaders important and invaluable advice on how the best companies win the battle for customers. The book is a winner!

Reseña del editor

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart. After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.

Über diese Auflage

• Verlag: Free Press
• Erscheinungsdatum: 2002
• ISBN 10: 0743204662
• ISBN 13: 9780743204668
• Einband: Tapa blanda
• Anzahl der Seiten: 274