The Competitive Strategy: Techniques for Analyzing Industries and Competitors - Softcover

Porter, Michael E.

Softcover

ISBN 10: 0743260880 ISBN 13: 9780743260886

Verlag: Free Press, 2004

Inhaltsangabe

Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

Über diesen Titel

Über die Autorin bzw. den Autor

Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.

Details zur Ausgabe

• Verlag: Free Press
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 0743260880
• ISBN 13: 9780743260886
• Einband: Tapa blanda
• Anzahl der Seiten: 432
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar