Unleashing the Idea Virus

Godin, Seth

ISBN 10: 0743504232 ISBN 13: 9780743504232

Verlag: Simon & Schuster Audio, 2001

Über diesen Titel

Críticas

Chris Meyerco-author, "Blur" Seth Godin has unique clarity about what's going on in marketing -- the futility of mass, the importance of contagion, the central role of permission. "Unleashing the Ideavirus" informs, instructs, and entertains.

Reseña del editor

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.

Über diese Auflage

• Verlag: Simon & Schuster Audio
• Erscheinungsdatum: 2001
• ISBN 10: 0743504232
• ISBN 13: 9780743504232
• Einband: CD de audio