Market Strategy and Structure - Hardcover

9780745009407: Market Strategy and Structure

Hardcover

ISBN 10: 0745009409 ISBN 13: 9780745009407

Verlag: Prentice-Hall, 1992

This volume draws together leading international contributors to address the most important issues in the analysis of market strategy and structure. It provides an assessment of the current position and considers future opportunities for research. The book provides insights into how research can be undertaken in what has traditionally been a tough area of investigation. Topics covered include product differentiation, price and quantity competition, strategic behaviour and patenting. The use of techniques reflect modern developments in industrial organization theory, most noticeably the dominance of the game theoretic approach.

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