Setting the Agenda: Mass Media and Public Opinion - Hardcover

McCombs, Maxwell

Hardcover

ISBN 10: 0745661092 ISBN 13: 9780745661094

Verlag: Polity Press, 2014

Über diesen Titel

Críticas:

"This second edition of Setting the Agenda continues the exploration and elaboration of the original concept of media agenda setting into a complex and useful theory of the relationships of media, public and policy agendas. It is a comprehensive and readable overview of hundreds of studies on this subject. Beautifully written and clearly organized, it is the definitive work on agenda setting by one of the founders of this branch of empirical research." David H. Weaver, Indiana University "This book illustrates the wide applicability of media agenda-setting theory, nicely organizing research findings from different democracies across the world. In this edition, readers will recognize that agenda-setting continues to be an insightful research paradigm even in the age of new media." Toshio Takeshita, Meiji University

Reseña del editor:

Setting the Agenda describes the mass media's role in determining which topics are at the centre of public attention. In this new edition of his comprehensive book, one of the founding fathers of the agenda-setting tradition of research extends his analysis of the central role of the mass media in the shaping of public opinion.

Über diese Auflage

• Verlag: Polity Press
• Erscheinungsdatum: 2014
• ISBN 10: 0745661092
• ISBN 13: 9780745661094
• Einband: Tapa dura
• Auflage: 2
• Anzahl der Seiten: 226