Dictionary of Marketing: Over 6,000 Terms Clearly Defined - Softcover

Ivanovic, A; Collin, P-H

 
9780747566212: Dictionary of Marketing: Over 6,000 Terms Clearly Defined
Softcover
ISBN 10: 0747566216 ISBN 13: 9780747566212
Verlag: Bloomsbury, 2003

Inhaltsangabe

Over 7 000 key terms covering all aspects of marketing, including market research, advertising, packaging and publicity. Terms explained in clear, simple English ; phonetic pronunciation for all main entries ; examples show words used in context ; quotations from magazines and newpapers.

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Reseña del editor

This fully revised third edition contains 7,000 entries, each with a part of speech, a note on grammar, an encyclopaedic commentary, and an example sentence to show how the term is used in context. Differences between British and American usage highlighted Phonetic pronunciation given for all entries Useful supplements provide a SWOT analysis, sample rate card and print-specification form Quotations from magazines and newspapers give real-world contexts The Dictionary of Management is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business.

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Verlag
Bloomsbury
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0747566216
ISBN 13 
9780747566212
Einband
Tapa blanda
Auflage
3
Anzahl der Seiten
290
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
WordUnited GmbH
distribution@wordunited.com

Theodorstrasse 105
DUSSELDORF
40472
Deutschland

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