Managing New Product Innovation: Proceedings of the Conference of the Design Research Society, Quantum Leap : Managing New Product Innovation, University of Central England, 8-10 September 1998 - Hardcover

Hardcover

ISBN 10: 0748408592 ISBN 13: 9780748408597

Verlag: Taylor & Francis Ltd, 1998

Inhaltsangabe

New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers in a strategic alliance with management and research.; The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They show how design-led product development has worked in a range of industries, from engineering through to design and management consultancy. Not only practitioners but also students of industrial design and management should find this a valuable contribution to the subject.

Über diesen Titel

Über die Autorin bzw. den Autor

Jerrard\, B.; Newport\, R.; Trueman\,

Details zur Ausgabe

• Verlag: Taylor & Francis Ltd
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 0748408592
• ISBN 13: 9780748408597
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 249
• Herausgeber: Jerrard Bob, Trueman Myfanwy, Trueman
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar