Public Broadcasters: Accountability and Efficiency (The David Hume Institute : Hume Paper, 18, Band 18) - Softcover

Foster, Robin

Softcover

ISBN 10: 0748604103 ISBN 13: 9780748604104

Verlag: Edinburgh University Press, 1993

Inhaltsangabe

Public broadcasting is under threat. The BBC is facing its greatest challenge since its inception as satellite channels proliferate and private sector broadcasting becomes more cost effective. This book examines the trends in public broadcasting and assesses how public broadcasters can adapt to change. It suggests that public broadcasters will face a decade of reduced audiences and revenues and rising costs. Public and political support will be eroded as the range and choice of TV and radio programmes provided by the private sector multiplies. Public broadcasters will face pressures to cut costs and improve their public accountability. Against this pessimistic background the book examines the measures public broadcasters should take to improve their efficiency and accountability, and stresses the benefits of involving the public in the process of redefining aims and objectives. Finally, it assesses the potential benefits of privatization for public broadcasters.

Details zur Ausgabe

• Verlag: Edinburgh University Press
• Erscheinungsdatum: 1993
• Sprache: Englisch
• ISBN 10: 0748604103
• ISBN 13: 9780748604104
• Einband: Taschenbuch
• Anzahl der Seiten: 96
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italien