Images of Power: How the Image Makers Shape Our Leaders - Hardcover

Bruce, Brendan

 
9780749406691: Images of Power: How the Image Makers Shape Our Leaders
Hardcover
ISBN 10: 0749406690 ISBN 13: 9780749406691
Verlag: Kogan Page Ltd, 1992

Inhaltsangabe

What exactly is image making? Who are the image makers? In his analysis of the image making process, Brendan Bruce (one of Margaret Thatcher's former image advisers) unravels the mystery that has surrounded this subject for decades. Tracing image making back to its historical roots, Bruce shows that it is by no means a modern phenomenon: the powerful have been employing image makers since Tudor England. This century has witnessed the development of sophisticated techniques for shaping the public images of the famous (and would-be famous) in politics and business. Bruce explains the debt the contemporary image experts owe to the Hollywood studios who raised "hype" to an art form, perfected "scandal management" and used the "makeover" system to turn truck drivers and waitresses into legends. Bruce examines in detail how the "body language" gurus, "grooming" experts and voice coaches prepare the world's leaders for their public appearances. He also explains how "attack" advertising is ruthlessly exploited to destroy opposition and how sophisticated technology is used to manipulate mass audiences. Churchill, Kennedy, Thatcher, Reagan, Major and Bush are only a few of the famous personalities that are analyzed in this study.

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Reseña del editor

What exactly is image making? Who are the image makers? In his analysis of the image making process, Brendan Bruce (one of Margaret Thatcher's former image advisers) unravels the mystery that has surrounded this subject for decades. Tracing image making back to its historical roots, Bruce shows that it is by no means a modern phenomenon: the powerful have been employing image makers since Tudor England. This century has witnessed the development of sophisticated techniques for shaping the public images of the famous (and would-be famous) in politics and business. Bruce explains the debt the contemporary image experts owe to the Hollywood studios who raised "hype" to an art form, perfected "scandal management" and used the "makeover" system to turn truck drivers and waitresses into legends. Bruce examines in detail how the "body language" gurus, "grooming" experts and voice coaches prepare the world's leaders for their public appearances. He also explains how "attack" advertising is ruthlessly exploited to destroy opposition and how sophisticated technology is used to manipulate mass audiences. Churchill, Kennedy, Thatcher, Reagan, Major and Bush are only a few of the famous personalities that are analyzed in this study.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
1992
Sprache
Englisch
ISBN 10 
0749406690
ISBN 13 
9780749406691
Einband
Tapa dura
Anzahl der Seiten
160
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar