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Strategy Planning in Logistics and Transport (Cranfield Management Research S.) - Softcover

 
9780749411374: Strategy Planning in Logistics and Transport (Cranfield Management Research S.)
Softcover
ISBN 10: 0749411376 ISBN 13: 9780749411374
Verlag: Kogan Page Ltd, 1993

Inhaltsangabe

It is now recognized that a well-orchestrated logistics strategy plays an increasingly key role in an organization's success. Moreover, with the current emphasis on quality customer service being essential for a competitive edge, more organizations are investing in the development of superior distribution services. This is a resume of the important and essential role a sound logistics strategy plays. Collectively, it provides a review of every aspect of: customer service, marketing and logistics; logistics and the New Europe; managing the service mix; information systems; logistics strategy planning; and contract distribution.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
0749411376
ISBN 13 
9780749411374
Einband
Taschenbuch
Anzahl der Seiten
240
Herausgeber
Cooper James
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar