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How to Write Sales Letters That Sell - Softcover

Bird, Drayton

 
9780749414313: How to Write Sales Letters That Sell

Inhaltsangabe

Including over 60 examples of sales letters, this guide demonstrates how correspondence can be both persuasive and effective. It explains how to time letters for maximum effect, how to create offers which will gain a response, and how to keep customers reading to the end of the letter.

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