Verwandte Artikel zu European Sales Promotion: Great Campaigns in Action
Inhaltsangabe
Assessing the success of European sales promotion campaigns, this volume explores in detail such areas as awareness campaigns, trial and sampling, repeat purchases, charity promotions, pricing, brand images and lifestyle packaging.
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European Sales Promotion: Great Campaigns in Action
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European Sales Promotion: Great Campaigns in Action
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paperback. Zustand: Gut. 208 Seiten; 9780749414948.3 Gewicht in Gramm: 500. Bestandsnummer des Verkäufers 1501141
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