A Practical Guide to Integrated Marketing Communications (Marketing in Action) - Softcover

Brannan, Tom

 
9780749415204: A Practical Guide to Integrated Marketing Communications (Marketing in Action)

Inhaltsangabe

The successful integration of all aspects of marketing communications around one core positioning for a company or brand is vital if busy marketers are to gain maximum impact and effectiveness from a given budget. This text shows how to define key audiences and messages, and develop a strategy that will increase marketing impact. The book assesses the strengths and weaknesses of the various communcations routes available and gives guidance on selecting the right mix to meet the agreed objectives.

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9780749427030: Practical Guide to Integrated Marketing Communication (Marketing in Action Series)

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ISBN 10:  0749427035 ISBN 13:  9780749427030
Verlag: Kogan Page Ltd, 1998
Hardcover