Profitable Customers: How to Identify, Develop and Keep Them - Hardcover

Wilson, Charles

 
9780749419301: Profitable Customers: How to Identify, Develop and Keep Them

Inhaltsangabe

This work is intended to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.

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Reseña del editor

This work is intended to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.

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Weitere beliebte Ausgaben desselben Titels

9780749428259: Profitable Customers (Professional Paperbacks)

Vorgestellte Ausgabe

ISBN 10:  0749428252 ISBN 13:  9780749428259
Verlag: Kogan Page Ltd, 1998
Softcover