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Inhaltsangabe
This work is intended to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.
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Reseña del editor
This work is intended to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins, and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.
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- VerlagKogan Page Ltd
- Erscheinungsdatum1996
- ISBN 10 074941930X
- ISBN 13 9780749419301
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten224
- Kontakt zum HerstellerNicht verfügbar
EUR 23,99
EUR 8,15 für den Versand von Vereinigtes Königreich nach Deutschland
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Profitable Customers: How to Identify, Develop and Keep Them
Anbieter: Greener Books, London, Vereinigtes Königreich
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