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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term: New Approaches to Creating and Evaluating Brand Equity - Softcover
Inhaltsangabe
"Strategic Brand Management" deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand's life expectancy; and revitalisation strategies for declining brands. More attention is now given to multi-brand strategies and there is a new chapter on the growing practice of merging brands. Given the increasing attention paid to brands by the business to business sector, the service sector and producers of luxury goods, much more reference is made to these markets.
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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Verlag:
Kogan Page Ltd 21/09/1997, 1997
ISBN 10: 0749420693
ISBN 13: 9780749420697
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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
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Kogan Page Ltd, United Kingdom, London, 1997
ISBN 10: 0749420693
ISBN 13: 9780749420697
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Paperback. Zustand: Very Good. An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR001383368
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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
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Paperback. Zustand: Good. An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments. Bestandsnummer des Verkäufers 00077540912
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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
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Beispielbild für diese ISBN
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Verlag:
Kogan Page Ltd 21/09/1997, 1997
ISBN 10: 0749420693
ISBN 13: 9780749420697
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Paperback. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9780749420697
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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
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Zustand: Very Good. 1780597025. 6/4/2026 6:17:05 PM. Bestandsnummer des Verkäufers U9780749420697
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Strategic Brand Management : Creating and Sustaining Brand Equity Long Term
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Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP81086284
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Strategic Brand Management : Creating and Sustaining Brand Equity Long Term
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Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP11565397
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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
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Paperback. Zustand: Good. An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments. Bestandsnummer des Verkäufers CIN0749420693G
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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
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Paperback. Zustand: Used - Good. "Strategic Brand Management" deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand's life expectancy; and revitalisation strategies for declining brands. More attention is now given to multi-brand strategies and there is a new chapter on the growing practice of merging brands. Given the increasing attention paid to brands by the business to business sector, the service sector and producers of luxury goods, much more reference is made to these markets. 0.0000. Bestandsnummer des Verkäufers JZ-KIS7-3WGW
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