- Get and keep customers
- Create sales packages and offers that sell
- Select the right products and services for a direct marketing campaign
- Track and evaluate results
In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.
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Anbieter: HPB-Movies, Dallas, TX, USA
paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_455417791
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Anbieter: PsychoBabel & Skoob Books, Didcot, Vereinigtes Königreich
paperback. Zustand: Very Good. VG+ paperback. 372 p. Bestandsnummer des Verkäufers 085221
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Anbieter: Greener Books, London, Vereinigtes Königreich
Paperback. Zustand: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Bestandsnummer des Verkäufers 2952888
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Anbieter: The London Bookworm, East Sussex, Vereinigtes Königreich
Soft cover. Zustand: Near Fine. Revised Third Edition. Trade Paperback. In his charaterisitic and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing. Packed with international case studies showing how companies worldwide have implemented the author's ideas, a vast range of strategies necessary for a successful compaign are covered. Amongst the topics examined are: The role of the marketing department. How to acquire and keep a customer. How to achieve objectives and evaluate results. What you should sell. How to position effectively. How to choose your agency - and how to do without one. This book is, without doubt, mandatory reading for all sales and marketing managers and advertising executives. 372 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.). Bestandsnummer des Verkäufers 010698
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Anbieter: Sigrun Wuertele buchgenie_de, Altenburg, Deutschland
Zustand: Gut - gebraucht. Broschiert Guter Zustand, ohne Namenseintrag Commonsense Direct Marketing (Professional Paperbacks Series) Zustand: 3, Gut - gebraucht, Broschiert Kogan Page Ltd , 1998 , Commonsense Direct Marketing, Bird, Drayton, 0749425849, BU387695. Bestandsnummer des Verkäufers BU387695
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