Successful Product Management (Sales & Marketing Series) - Softcover

MORSE, Stephen

Softcover

ISBN 10: 0749427027 ISBN 13: 9780749427023

Verlag: Kogan Page, 1998

Inhaltsangabe

In this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to the product management system, covering all aspects of the tasks. The detailed examples and checklists will assist all product managers whether they are new to marketing or adapting their role as product managers.

Über diesen Titel

Über die Autorin bzw. den Autor

Stephen Morse is an independent consultant with wide experience both in product and service marketing and in training product managers. He has operated as a consultant in the fields of company planning, marketing strategy, sales management and sales training in companies concerned with electronics, chemicals, travel and transport, and services such as consulting engineers, agricultural consultancy and airlines. He has worked in many countries in Europe and the Middle East. He has recently been specialising in marketing management skills for managers in Taiwan and Japan and for training companies in North London and Suffolk.

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 0749427027
• ISBN 13: 9780749427023
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 164
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar