The Effective Use of Market Research: A Guide for Management to Grow the Business - Softcover

Birn, Robin

Softcover

ISBN 10: 0749427728 ISBN 13: 9780749427726

Verlag: Kogan Page Ltd, 1999

Inhaltsangabe

Examines the application of market research techniques, looking at the circumstances in which market research is necessary, explaining what management can expect to gain from research, and analyzing the type of management and marketing decisions which may be taken as a result. This third edition text includes information on: analysing markets; researching, developing and monitoring new products; developing and monitoring communications; identifying and measuring customer attitudes; assessing and improving the sales process; developing a marketing information system; what to measure and how to measure it; getting the information you really need; making sure that the customers are happy; tracking trends and changing decisions; and using research to grow your business.

Details zur Ausgabe

• Verlag: Kogan Page Ltd
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0749427728
• ISBN 13: 9780749427726
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 192
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar