It's All About Customers! - Softcover

FRAZER-ROBINSON, John

Softcover

ISBN 10: 0749430737 ISBN 13: 9780749430733

Verlag: Kogan Page, 1999

Inhaltsangabe

For businesses of every size and budget, an internationally acknowledged master of marketing strategy explains how to tap into 'marketing miracles' to gain a leading edge in today's highly competitive markets. His hugely readable book shows how to turn an organization into a truly customer-driven business and watch the 'miracles' happen naturally: sales go up, costs go down. This practical 'bible' on customer loyalty and relationship marketing effectively turbo-charges the whole sales and marketing process.

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Über die Autorin bzw. den Autor

John Frazer-Robinson is a marketing, sales and business strategy consultant and a globally acknowledged authority in customer-centred activity. He is considered one of the world's leading practitioners of direct and customer-driven marketing including the integration of sales, marketing and service. Respected worldwide as a marketer and business strategist, he is driven by the passionate and proven belief that providing the highest quality customer experiences can simultaneously drive the perfection of corporate performance and the maximization of profit. As a speaker, John has experience of many countries and cultures - from Iceland to Australia and New Zealand. Conferences, seminars and workshops on all aspects of marketing and direct marketing attended by over 50,000 delegates. Clients include: ABB, Allied Independent Stores, Digital Equipment (DEC), ESCOM (South African Electricity), IBM Europe, Institute of Directors, Institute of Direct Marketing, Marie Curie Cancer Care, Norwich Union, Office World, Olivetti, Royal Mail, The Royal Mint, Union Suisse des Banques Cantonales, national marketing associations and institutes, and organizations such as the Million Dollar Round Table in the US.

Details zur Ausgabe

• Verlag: Kogan Page
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0749430737
• ISBN 13: 9780749430733
• Einband: Taschenbuch
• Anzahl der Seiten: 208
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar