Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts: A Guide to Measuring Marketing Performance - Softcover

 
9780749432508: Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts: A Guide to Measuring Marketing Performance
Softcover
ISBN 10: 0749432500 ISBN 13: 9780749432508
Verlag: Kogan Page, 2001

Inhaltsangabe

<div>The not-for-profit world is huge and continues to grow. The Charity Commission in Britain registers up to 50 new organizations each month. As a result, the environment in which nonprofits operate is becoming ever more competitive, and the need for organizations to make themselves distinct and to stand out from the crowd has become increasingly pressing.</div>

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Über die Autorin bzw. den Autor

Paula Keaveney specializes in marketing and communications for charities. She has been Head of Communications at the Muscular Dystrophy Campaign and Head of Media and PR at NCH Action for Children. A former journalist, Paula has also worked for Save the Children, the Refugee Council and Autism Initiatives. She is a member of the Board of Trustees for the Muscular Dystrophy Campaign.

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Verlag
Kogan Page
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0749432500
ISBN 13 
9780749432508
Einband
Taschenbuch
Anzahl der Seiten
192
Herausgeber
KEAVENEY Paula
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar