A reference source for managers wishing to introduce incentive schemes into their organization, this volume combines practical advice and real-life case studies. It examines schemes such as bonuses, commission, share options, free travel, vouchers, loyalty points and staff parties. The most important part of incentives, the ability to monitor and measure their effectiveness, is looked at in detail, as well as technological advances in the industry, such as smart cards and the Internet.
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After taking a degree in languages at Oxford, John G Fisher started his business career in direct marketing and the insurance industry before establishing one of the country's leading performance improvement agencies. He specialisesin employee incentives, staff communication and conference/event planning. He is a regular columnist in the marketing press.
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749434076. Bestandsnummer des Verkäufers 9786580
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