Clicks, Bricks and Brands: The Marriage of Retailer and E-tailer - Hardcover

Lindstrom, Martin

Hardcover

ISBN 10: 0749434902 ISBN 13: 9780749434908

Verlag: Kogan Page, 2001

Inhaltsangabe

Book by Lindstrom Martin

Über diesen Titel

Críticas:

'Lindstrom is anything but average. At just 31 he has already made a name for himself in ad-land as a clicks and mortar expert and business author.' FT.com 'If you want to transfer your brand to the electronic age and want a sensible plan to prevent damage, this is the book to provide it.' Marketing Business 'Martin Lindstrom understood the wisdom of the Net before most of us. Now he's sharing his best wisdom with you. Don't miss out.' Seth Godin, author of Permission Marketing ' An eye-opening exploration of the changing face of retailing on the Net and in the high street.' Practical Internet 'Innovative and novel approach to 21st century 'writing'-a virtual must read' George Vrandenburg III, Senior Vice President & General Counsel, AOL Time Warner 'Lindstrom has collected and analysed the data from generation one of the online merchandising experience, and built the manual for the next generational leap. Must reading.' David Scott Carlick, Co-founder of Double-Click, Partner at VantagePoint Venture Partners.

Reseña del editor:

Featuring a mix of theory, case study, and practical advice, Clicks Bricks and Brands provides retailers and dot.com companies with a clear picture of how to make successful the marriage of traditional offline retailing with the new world of e-tailers.

Über diese Auflage

• Verlag: Kogan Page
• Erscheinungsdatum: 2001
• ISBN 10: 0749434902
• ISBN 13: 9780749434908
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 320