Strategic Management: A Fresh Approach to Developing Skills, Knowledge and Creativity - Softcover

Joyce, Paul; Woods, Adrian

Softcover

ISBN 10: 0749435836 ISBN 13: 9780749435837

Verlag: Kogan Page Ltd, 2001

Inhaltsangabe

Strategic management continues to grow in popularity in both universities and business schools. The reason for the discipline's success is that it works: this is reflected in how widely it has become established in all sectors of the global economy. This book reflects the new directions that strategic management is taking internationally. The text has been specially designed to help students develop insights that they can use to make sense of the new global economy and the complexity of the modern business environment. It aims to prepare students for the responsibilities of strategic management by increasing their knowledge of strategic action and their ability to think strategically. It fosters lifelong learning by encouraging strategic managers to continually reflect and ask themselves questions, such as what are the strategic actions that are required in this context? What are the consequences of this action? How can strategic action be made more effective? This book will enable strategic managers to develop and test their knowledge and understanding through experimentation. "Strategic Management" adopts a highly focused teaching method, which reflects developments that have taken place in online and self-managed learning. This approach includes: * Conventional chapter teachings; * Extracted readings from seminal strategic management texts; * Selected readings from management texts to deepen and extend knowledge and understanding; * A web site to supplement the text, which will be updated by the authors (www.pragmaticstrategy.org.uk);

Über diesen Titel

Über die Autorinnen und Autoren

Professor Paul Joyce is the Director of the Research Centre, University of North London.

Professor Adrian Woods is Professor of Management at Brunel University. For several years he was Dean of the Faculty of Social Sciences at Brunel and previously has been Head of the Department of Management Studies there. He has degrees in economics, sociology, and education, and is a fellow of the Royal Society of Arts. His consultancy roles have included work for both the public and private sectors, as well as for the European Union in the Czech Republic and Lithuania. His research interests include business development, training and innovation.

Details zur Ausgabe

• Verlag: Kogan Page Ltd
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0749435836
• ISBN 13: 9780749435837
• Einband: Taschenbuch
• Anzahl der Seiten: 472
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar