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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status - Softcover

Cheverton, Peter

 
9780749435950: Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Softcover
ISBN 10: 074943595X ISBN 13: 9780749435950
Verlag: Kogan Page Ltd, 2001

Inhaltsangabe

Any organization's key accounts are its lifeblood. They must be won, cared for, nurtured and protected. But do you know who your key accounts are, what they want and how they view you? Does your whole business practise key account management or are you just selling? "Key Account Management" provides you with a set of practical tools that show you how to: identify your key accounts; implement a strategy for winning and keeping them; deliver added-value propositions with appropriate rewards; keep them out of the grasp of competitors; develop relationships that are mutually beneficial. Included in this fully updated second edition of "Key Account Management" is a free CD ROM containing tried and tested key account identification and selection software, and a framework for writing your key account plans.

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Über die Autorin bzw. den Autor

Peter Cheverton is a director of Insight Marketing and People, an international training and consultancy firm that runs workshops and seminars around the world. He is also the author of Key Marketing Skills (Kogan Page 2000).

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
074943595X
ISBN 13 
9780749435950
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
352
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar