Knowledge Management: A State Of The Art Guide - Softcover

Gamble, Paul R.; Blackwell, John

 
9780749436490: Knowledge Management: A State Of The Art Guide
Softcover
ISBN 10: 0749436492 ISBN 13: 9780749436490
Verlag: Kogan Page Ltd, 2002

Inhaltsangabe

<div>All organizations are awash with knowledge, but much of this knowledge cannot be accessed or used. Indeed, in many cases it is not even visible because other members of the organization, or the organization's customers, are not aware of its existence.</div>

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Über die Autorinnen und Autoren

Paul R Gamble is the Professor of European Management at the University of Surrey, UK. He is also Director of the Surrey European Management School (SEMS) the University's graduate business school. During his 25-year marketing career, he has written over 150 papers and published several books. In recent years, he has worked on several major relationship marketing projects for leading corporations in Europe and the USA.

John Blackwell is a senior manager with IBM who specializes in advising clients on the implementation of knowledge management systems and strategies.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0749436492
ISBN 13 
9780749436490
Einband
Taschenbuch
Anzahl der Seiten
226
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Verantwortliche Person
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