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Digital Marketing: Using the New Technologies to Get Closer to Your Customers - Hardcover

Rowan, Will

 
9780749436643: Digital Marketing: Using the New Technologies to Get Closer to Your Customers

Inhaltsangabe

* Redefines the role of marketing in a digital, networked marketplace

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Über die Autorin bzw. den Autor

Will Rowan is an experienced marketer and e-commerce consultant with his roots in blue-chip direct marketing. His consultancy, TheCustomer.co.uk, provides digital marketing consultancy to leading companies, banks, professional and educational bodies and major direct marketing agencies. A member of the Institute of Direct Marketing, he regularly runs workshops and courses for the Institute. Will is also the author of The E-commerce Pocketbook (published by Management Pocketbooks). Will can be contacted at ask@thecustomer.co.uk or you can participate in an online discussion with him on the Web site that accompanies this book: www.TheDigitalMarketingBook.com.

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