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Marketing Communications: An Integrated Approach - Softcover

Smith, P. R.; Taylor, Jonathan

 
9780749436698: Marketing Communications: An Integrated Approach
Softcover
ISBN 10: 0749436697 ISBN 13: 9780749436698
Verlag: Kogan Page Ltd, 2002

Inhaltsangabe

First published in 1993, "Marketing Communications" is firmly established as an international bestseller. P R Smith's contribution to the acceptance and understanding of an integrated approach to marketing communications is now universally recognized. Both marketing professionals and students alike have benefited from his pragmatic and original approach. Indeed, it is included on the Marketing Society's prestigious list of marketing classics. This latest edition has been thoroughly updated and revised. New short cases, statistics and communications techniques, updated 'shock' stories, fresh illustrations and photographs all combine to bring the book right up to date with the current international business scene. In this edition, Jonathan Taylor has worked as a contributor to bring fresh insight, drawing on his high-profile ad agency experience. New major features of this third edition are: * A new e-marketing chapter; * Online lecture support materials in the form of pre-prepared powerpoint lectures. Maintaining the lively style of previous editions, this new edition is packed with visuals, practical tips and useful insights. The cases and examples are drawn from a diverse range of organizations and show successful solutions in action.

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Über die Autorin bzw. den Autor

Paul Smith is firmly established as one of Europe's leading marketing authors and is now a senior examiner for the CIM's new eMarketing Award. The CEO of Multimedia Marketing.com, the successful online e-business and e-marketing course providers, he is much sought-after as an international speaker and contributor to the marketing press. His other books are: Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both Kogan Page). Jonathan Taylor, ex top10 ad agency MD, is now Chairman of Visionpoint, a leading marketing communications consultancy, and lecturers in marketing at the University of North London.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0749436697
ISBN 13 
9780749436698
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
752
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar