If You're So Brilliant...How Come You Don't Understand Your Accountant?: The Essential Guide to Financial Management - Softcover

Cinnamon, Robert; Helweg-Larsen, Brian

 
9780749437251: If You're So Brilliant...How Come You Don't Understand Your Accountant?: The Essential Guide to Financial Management
Softcover
ISBN 10: 0749437251 ISBN 13: 9780749437251
Verlag: Kogan Page Ltd, 2002

Inhaltsangabe

Unlike other 'finance for the non-financial manager' books, this is not written by an accountant. Nor is it looking at accounting in the abstract, but relates to running a business in a real market. Given the unpredictability of the market place, there is an even greater need for non-financial managers to understand the financial and management accounting process. This succinct guide gives them a quick and effective course, but from the perspective of the pursuit of business growth. The author uses the mechanism of a business proceeding from initial set up through its first year of trading. Apart from learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.

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Über die Autorin bzw. den Autor

Bob Cinnamon is an educator with a global reputation. As a director of the international training and consultancy firm, INSIGHT Marketing and People, Bob runs his popular masterclass and in-company training programme, Demystifying Financial Management, that has helped hundreds of managers and company directors from small and medium-sized businesses to major multi-nationals. Operating in some 30 countries, current clients include AstraZeneca, Avecia, BP, BT, Dow Corning, Dulux, DuPont, Glaxo SmithKline, Huntsman, ICI, JD Edwards, Pfizer, PPG, Qiagen and RoyalSunAlliance.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0749437251
ISBN 13 
9780749437251
Einband
Taschenbuch
Anzahl der Seiten
190
Herausgeber
Cheverton Peter
Kontakt zum Hersteller
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Verantwortliche Person
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