Market Research: A Guide to Planning, Methodology and Evaluation - Softcover

Hague, Paul N.

 
9780749437305: Market Research: A Guide to Planning, Methodology and Evaluation

Inhaltsangabe

Fully revised and updated for the third edition, "Market Research" assumes no previous knowledge of the subject. Through clear, concise advice and real-life case studies, starting out in market research is made simple.

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Über die Autorin bzw. den Autor

Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.

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9780749429171: MARKET RESEARCH 2ND EDITION

Vorgestellte Ausgabe

ISBN 10:  0749429178 ISBN 13:  9780749429171
Verlag: Kogan Page Ltd, 1999
Softcover