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Manage Your Reputation: How to Plan Public Relations to Build & Protect the Organization's Most Power Asset - Hardcover

Haywood, Roger

 
9780749437947: Manage Your Reputation: How to Plan Public Relations to Build & Protect the Organization's Most Power Asset
Hardcover
ISBN 10: 0749437944 ISBN 13: 9780749437947
Verlag: Kogan Page Ltd, 2002

Inhaltsangabe

* Reputation management has become a key issue for all business people. * First edition, published by McGraw-Hill as Managing your Reputation sold over 10,000 copies. * This new edition is packed with new case studies from around the world. * Most companies now believe that reputation impacts the bottom line. * Written by one of Europe's most senior and experienced practitioners. Reputation has a major impact on business performance. Management's remuneration, directors' fees, ethical issues, environmental accountability, employee relations, investor relations, customer care and fiduciary responsibility, all are now under the media spotlight. All organizations, whether in the public or private sector, must not only behave impeccably but also manage their public relations with intelligence and integrity if they are to safeguard their reputation. Here is clear, actionable guidance on how to plan and implement effective public relations programs. Bristling with real-life case studies and candid comment from top executives around the world, you'll find hands-on, practical advice on how to: avoid PR disasters, set PR objectives, win favorable media coverage, control costs, measure results, and recruit the right public relations people.

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Über die Autorin bzw. den Autor

Roger Haywood is one of Europe's most respected and experienced issues analysts and public relations practitioners. He has advised many top companies on marketing and communications strategies, including ICI, Rolls Royce, BA, Unilever, General Motors and Thomas Cook.

He is chairman of the Public Relations Standards Council and former chairman of the Chartered Institute of Marketing and president of the Chartered Institute of Public Relations. He pioneered the concept of issues analysis, an innovative approach to corporate governance, he writes and broadcasts regularly on organizational behaviour.

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0749437944
ISBN 13 
9780749437947
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
272
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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