Book by Haig Matt
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Mobile phones offer a unique opportunity for businesses to market their product on a one-to-one basis. In Mobile Marketing, Matt Haig looks into this medium: how to maximise it's use, how to avoid abuse (it is very instrusive) and how to ensure that campaigns pay off.
Matt Haig is an independent consultant advising organisations of all types and sizes on creating integrated marketing and branding solutions. As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions. More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject.
Its rapidly growing popularity inspired Matt Haig to write his popular book Mobile Marketing: The Message Revolution. Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several other best-selling guides including E-PR: The Essential Guide to Public Relations on the Internet, E-Business Essentials, E-Mail Essentials, The E-Marketing Handbook, The B2B E-Commerce Handbook and How Come You Don't Have an E-business Strategy? (all published by Kogan Page).
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Anbieter: Hamelyn, Madrid, Spanien
Zustand: Como nuevo. : Este libro explora el auge del marketing móvil, utilizando SMS para comunicarse directamente con los clientes. Matt Haig examina el potencial de este medio, ofreciendo lecciones de líderes de marcas globales sobre cómo tener éxito en el canal móvil. Se discuten estrategias para maximizar su uso y evitar abusos, asegurando campañas efectivas. El libro es una guía esencial para empresas que buscan aprovechar las oportunidades únicas que ofrece el marketing móvil. EAN: 9780749437985 Tipo: Libros Categoría: Negocios y Economía Título: Mobile Marketing: The Message Revolution Autor: Matt Haig Editorial: Kogan Page Idioma: en Páginas: 226 Formato: tapa blanda. Bestandsnummer des Verkäufers Happ-2024-11-12-66089cff
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