Strategic Business Planning: A Dynamic System for Improving Performance & Competitive Advantage: A Dynamic System for Improving Performance and Competitive Advantage - Hardcover

Reading, Clive

Hardcover

ISBN 10: 074943807X ISBN 13: 9780749438074

Verlag: Kogan Page Ltd, 2003

Inhaltsangabe

A clear and robust business strategy is essential to any successful enterprise. It must be understood by employees, customers, and stakeholders, and must have the universal support of the entire leadership team and board of directors.

Über diesen Titel

Über die Autorin bzw. den Autor

Clive Reading has worked for BKT Strategy in Europe and the United States for 14 years. His clients include major companies in manufacturing, pharmaceuticals, IT, construction, finance and specialized services. His consulting assignments focus on strategic business planning where his record of success over the years is formidable.

He was formerly a principal consultant and Director of Business Training at Arthur Young, now Ernst & Young. He led the promotional programs for Marlboro cigarettes in Europe during the period of rapid growth, and was Head of Manufacturing at a 4,000-employee factory where he drove a 30% improvement in operational efficiency in less than 2 years. He has worked in the US, Canada, Europe and Asia. Clive's e-mail address is creading@bktstrategy.com or he can be contacted through the company website, www.bktstrategy.com.

Details zur Ausgabe

• Verlag: Kogan Page Ltd
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 074943807X
• ISBN 13: 9780749438074
• Einband: Gebundene Ausgabe
• Auflage: 2
• Anzahl der Seiten: 376
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: eucomplyOÜ; hello@eucompliancepartner.com; ; Pärnu mnt. 139b-14; Tallinn; 11317; Estland