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Inhaltsangabe
Book by Lindstrom Martin
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Críticas
Endorsements: "Martin Lindstrom understood the wisdom of the net before most of us. Now he's sharinghis best wisdom with you. Don't miss out." -- Seth Godin, Author of" Permission Marketing" and "Unleashing the Ideavirus" "Innovative and novel approach to 21st century 'writing' a virtual must read."-- George Vrandenburg lll, Senior Vice President and General Counsel, AOL Time Warner "Lindstrom has collected and analyzed the data from generation one of the online merchandising experience, and built a manual for the next generational leap. Must reading." -- David Scott Carlick, Co-founder of Double-Click, Partner at VantagePoint Venture Partners
Reseña del editor
Martin Lindstrom offers the reader an insight into the development of clicks&mortar businesses. With an intriguing mix of theory, case studies, practical advice and hot updates weekly on the DualBookTM Web site, one of the world's most respected online branding gurus consolidates his Web genius and international marketing experience to bring retailers and dot.com companies a clear picture of how to make successful clicks&mortar marriages. Lindstrom's exclusive case studies reveal how leading e-tailers, like drugstore.com and Toys "R" Us, initiated marriages with offline retailers and weathered the conversion to clicks&mortar business. Conversely, candid exposes of Nokia and Tesco illustrate how these major retailers wooed online e-tailers and made the transition from exclusively offline operations to clicks&mortar partnerships. Two of the world's most respected online and marketing gurus, Don Peppers and Martha Rogers, famed for their invention of the term 1-to-1TM marketing, have lent their support to "Clicks, Bricks and Brands" - which they intend as a bible for every business-to-consumer company that aims to gain strong market share in the century of clicks&mortar business.
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- VerlagKogan Page
- Erscheinungsdatum2002
- ISBN 10 0749438096
- ISBN 13 9780749438098
- EinbandTapa blanda
- Auflage1
- Anzahl der Seiten320
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CLICKS, BRICKS AND BRANDS REVISED EDITION
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR001804363
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Clicks, Bricks and Brands: The Marriage of Online and Offline Business
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Paperback. Zustand: Very Good. Clicks, Bricks and Brands: The Marriage of Online and Offline Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780749438098
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Clicks, Bricks and Brands: The Marriage of Online and Offline Business
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780749438098
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Clicks, Bricks, and Brands: The Marriage of Retailer E-Tailer
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Bestandsnummer des Verkäufers Z1-W-001-02318
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