How to Advertise - Hardcover

Roman, Ken

Hardcover

ISBN 10: 0749438495 ISBN 13: 9780749438494

Verlag: Kogan Page, 2003

Über diesen Titel

Críticas:

"A short, easy-to-read, important book for those who are interested in effective advertising." (Journal of Consumer Marketing)

Reseña del editor:

In its third edition, this comprehensive guide to advertising includes additional chapters on the Internet and interactive media, relationship marketing, integrated communications, creativity and ideas, as well as new examples throughout. Drawing on their own experience, the authors cover: what to say and where - creative ideas, brands and strategies, consumer research, media strategies and tactics; getting the message out - principles for effective TV, magazines, radio, Internet, brochures and promotions; and tying it all together - integrated communiations, global campaigns, target marketing, working with an agency, truth and ethics.

Über diese Auflage

• Verlag: Kogan Page
• Erscheinungsdatum: 2003
• ISBN 10: 0749438495
• ISBN 13: 9780749438494
• Einband: Tapa dura
• Auflage: 3
• Anzahl der Seiten: 224