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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work - Softcover

Cummins, Julian; Mullin, Roddy

 
9780749438647: Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work
Softcover
ISBN 10: 0749438649 ISBN 13: 9780749438647
Verlag: Kogan Page Ltd, 2003

Inhaltsangabe

"This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner." --Edwin Mutton, Director General, Institute of Sales Promotion

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Über die Autorin bzw. den Autor

Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).

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Verlag
Kogan Page Ltd
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0749438649
ISBN 13 
9780749438647
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Deutschland